Lead with change
Show gains, losses, persistent links, and net movement for a clearly labeled comparison period.
White-label backlink reports for SEO agencies
Turn referring-domain gains, losses, and competitor gaps into branded reports clients can understand.
The portfolio problem
A backlink export is not a client report. Clients need a short explanation of what moved, why it matters, and what the agency will do next. Linkwake structures that story around changes rather than a vanity total.
Use your identity
Present reports with agency branding and a client-shareable delivery format.
Add next actions
Turn competitor gaps and notable losses into concrete reclamation or outreach recommendations.
A practical workflow
From raw movement to a useful decision
- 1
Choose the period
Select the two web-graph releases the report should compare.
- 2
Review the evidence
Remove noise, highlight meaningful referring domains, and select competitor opportunities.
- 3
Publish and share
Generate the branded report and send the stable share link or PDF to the client.
Worked example
What this looks like in practice
Instead of reporting that a client has 1,842 referring domains, report that it gained 47, lost 19, retained 1,795, and has 12 realistic domains linking to two competitors but not the client.
Coverage and limitations
White-label reports summarize Linkwake's domain-level dataset. They do not claim attribution between an individual link and a ranking change, and they should be combined with campaign context from the agency.
Read the Common Crawl methodology or explore the underlying approach in our original research.
Questions, answered
Frequently asked questions
What belongs in a backlink report?
Use a comparison period, gains and losses, notable link evidence, competitor opportunities, limitations, and next actions. Avoid presenting only a total.
Can clients open reports without an account?
Client-share links are designed for read-only delivery without exposing the rest of the agency workspace.
Which plan includes white-label reports?
White-label reporting begins on the Growth plan. Current plan details are shown on the homepage pricing section.
See Linkwake with real portfolio data
Explore the demo, check any domain for free, or start a five-domain workspace without a credit card.